How To Sell An Epidural...

...Simply place an expectant mother in a hospital room directly across the hallway from a mother giving birth naturally. Be sure that both doors are open at all times. Also, be sure that the mother giving birth naturally has a long labor, lasting through the night and into the next mid-day.
Most importantly, be sure the mother giving birth has no problem vocalizing her pain over and over again, through each mountainous contraction for 14-plus hours. If possible, have the laboring mother cry, scream and beg to be knocked out. Expletives are optional...
That ought to do the trick!